A founder-led spray-tanning studio whose service was far more considered than its first website let on. The brief: a digital presence that felt as premium as the ritual — and priced it accordingly.
Glowtoure is a private, custom-colour spray-tan studio, mobile and in-studio across the greater Sacramento region. The service is intimate and exacting; the old site read like a booking utility, quietly undercutting the price and the positioning.
We rebuilt the brand from its positioning up — a warm, editorial world where the photography leads and every screen signals authority. Custom colour, private appointments, bridal and event work, prep-to-aftercare: each given the room a luxury service deserves, paced like a magazine rather than a landing page.
The result reads unmistakably high-end on the first scroll, makes the offer feel worth its price, and turns a browse into a booking.
- Glowtoure
- Design & build
- 2025
- Next.js · Tailwind CSS · Lenis · next/image · Pangram Pangram type · Vercel
Nothing lost on the small screen.
Engineered to perform.
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