A founder-led tanning house whose service was far more considered than its first website let on. The brief: a digital presence that felt as premium as the ritual — and priced it accordingly.
Glowtoure is a private, custom-colour spray-tan studio, mobile and in-studio across the greater Sacramento region. The service is intimate and exacting; the old site read like a booking utility, quietly undercutting the price and the positioning.
We rebuilt the brand from its positioning up — a warm, editorial world where the photography leads and every screen signals authority. Custom colour, private appointments, bridal and event work, prep-to-aftercare: each given the room a luxury service deserves, paced like a magazine rather than a landing page.
The result reads unmistakably high-end on the first scroll, makes the offer feel worth its price, and turns a browse into a booking.
- Client
- Glowtoure
- Role
- Design & build
- Year
- 2025
- Stack
- Next.js · Tailwind · Vercel
Results
Engineered to perform.
- Lighthouse performance
- To publish
- Core Web Vitals
- To publish
- Stack
- Next.js · Tailwind · Vercel
- Engagement
- Fully custom-coded
Scope
What the engagement covered.
- Art direction
- Design system
- Custom front-end (Next.js · Tailwind)
- Motion & interaction
- Booking flow
- Performance & SEO
Proof
She built us something that finally feels as considered as the work we do.